Style News: Banana Republic’s New Look

Banana Republic revealed a new look thanks to the styling point of view of their new Creative Director Marissa Webb.

Banana Republic’s new look features real-life couples to celebrate the brand’s heritage and to show their commitment to authenticity.
Banana-republic's-new-look-Marissa-Webb
I love this take that “real people” will be featured as opposed to models. Here are a couple of photos from the campaign – you can see that these non-models are still just as gorgeous as models 😉

Campaign Image 2

Campaign Image 1

Customers were given a sneak peek of the the fall collection through a series of brand posts on Banana Republic’s social medial channels and on Marissa Webb’s personal channels. Teaser shots of the fall collection were released on Snapchat and fans were given a behind the scenes look of the campaign. This month Banana Republic will be partnering with Instagram with paid advertisements – a first time for the brand on this platform. I’m really curious and interested to see how the instagram campaign will play out!

I checked out the website and was EXTREMELY excited to see that Wendy of Wendy’s Lookbook will be putting together a petite fit guide.

Banana-republic-new-look-wendys-lookbook

I love her style and her eye for aesthetics so I’m really looking forward to seeing this brand + blogger collaboration.

To check out Banana Republic’s New Look you can search the hash tag #thenewBR and follow them on instagram and twitter.

Sign up for the Toronto Beauty Reviews Newsletter!

Want the latest beauty, style and event news right in your inbox? Sign up now!

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.