Benefit Bold Is Beautiful Project

The month of May not only brings us flowers and sunshine but it’s the BEST time of year to hit up Benefit to get your brows done with the Benefit Bold Is Beautiful Project.


{Benefit Bold is Beautiful Project}

In 2015 the Bold is Beautiful Project was launched in the US, UK, France and Australia waxing over 170,000 brows and raising over $2.9 million US dollars which was all donated to 11 partner charities which focused on empowering women and girls. These charities work to empower women through education & mentorship, access to wellness and economic self-sufficiency.

This year, Canada has joined in on the initiative partnering with Look Good Feel Better – Beauty Gives Back and Habitat for Humanity – Women Build.


If you stop by at Sephora Brow Bars in Canada and the Benefit Boutique, 100% of the purchase price of all brow wax services will be donated to the partner charities. I had the opportunity to visit the Benefit Boutique and learn all about the Benefit Bold is Beautiful Project and also had my brows waxed for the FIRST time by Maddox.


Even if you’re not in Canada you can check out all the other countries participating in the Benefit Bold is Beautiful Project. It’s the perfect time to book your appointment; not only will you receive a top notch brow service but you’ll be helping to empower women and girls all over Canada too.

For more details visit the Bold is Beautiful Project site.

Will you be checking out the Benefit Bold is Beautiful Project in your area this month?

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