Beauty Event: Beautyphica Launch |

Last week I at the launch of Beautyphica – Canada’s newest on-line beauty boutique. I was extremely excited to attend this event as my quick browse of Beautyphica’s website featured brands I had never heard of!

The event was held at MoRoCo which is best described as a chocolate bar. (A chocolate bar!). You can understand why I was so excited – the discovery of new brands AND chocolate? Definitely not an evening to be missed.

What is Beautyphica? According to the website Beautyphica is The online beauty destination for the contemporary Canadian. That’s right, CANADIAN! Beautyphica is providing Canadian women access to exclusive and unique European beauty brands – the most luxurious products skin care has to offer.

One of the exclusive lines includes Apot.Care which uses the science of ophthalmology in their high end dermo cosmetics.

Here are pictures of a few more brands featured at the launch:

Solange Strom is the founder of Beautyphica, and this lady definitely knows her skin care! Responsible for bringing L’Occitane to Canada, Solange insists that only brands which meet Beautyphica‘s philosophy of being unique exceptional products partner with the company. She is also adamant that customer service is key and does not believe in traditional sales methods of coaxing or persuading. She was an absolutely fantastic and gracious host and I am so completely inspired by her.

Now…no event would be complete without good food in the background. A few shots of all the yummy things I sampled:

All in all it was a very interesting and exciting event. I even got to meet one of my favorite bloggers, Natasa of Stiletto Twins.

I also met up with Lisamarie of BeautyCrazed and I do have a picture, but she won’t let me post it. (Boo, Lisamarie!)

I’m looking forward to my first purchase with Beautyphica. If anyone is familiar with any of the brands on the site I would love some recommendations!

One more picture to end the post:

Lauren (brains behind the website!), Solange, me

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9 thoughts on “Beauty Event: Beautyphica Launch”

Nice post. I like your post………..

I like the food photos! Yummy. I want a mini burger.

Love the pics!

Elaine- ghat event looked like so much fun. Great pics of the food- all that chocolate and treats looked so yummy! And I also love supporting Canadian businesses so will definitely check them out. Thanks for the post!

Cool! Those mini burger like things…what are those? They are so cute and look delish!!

Looks like such an adorable grand opening! From what I can see the store is also very cute. Looking forward to seeing what you buy from the store.

<3 Irene
Couture Petite Fashion Blog

Ohh the food..!

Neat post and plus, even though it’s almost midnight after reading your post – i feel hungry! =D

Am I allowed to say I am jealous?
I love Moroco! and This even looks so well put together

thank you for sharing

I miss home lol

9 thoughts on “Beauty Event: Beautyphica Launch”

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