TORONTO BEAUTY REVIEWS: YOUR LOCAL GUIDE TO THE LATEST IN BEAUTY AND WELLNESS

Menu
  • Makeup
    • Clean Beauty
    • Collections
    • Face
    • Eyes
    • Lips
    • Fragrance
    • Nails
    • Makeup Tutorials
    • Makeup Giveaways
  • Hair
    • Cleansing
    • Styling
    • Hairstyle Tutorials
    • Haircare Giveaways
  • Skin Care
    • Clean Skincare
    • Facial Skin Care
    • Sensitive Skin
    • Anti-Aging Skincare
    • Body Care
    • Sun Care
    • Spas and Services
    • Skin Care Giveaways
  • Toronto Love
    • Canadian Brands
    • Toronto Brands
    • Local Events
  • Wellness
    • Mental Health
    • Physical Health
Menu

Beauty Event: Beautyphica Launch

Posted on May 2, 2011 by Elaine

Last week I at the launch of Beautyphica – Canada’s newest on-line beauty boutique.  I was extremely excited to attend this event as my quick browse of Beautyphica’s website featured brands I had never heard of!

The event was held at MoRoCo which is best described as a chocolate bar. (A chocolate bar!).  You can understand why I was so excited – the discovery of new brands AND chocolate?  Definitely not an evening to be missed.

What is Beautyphica?  According to the website Beautyphica is The online beauty destination for the contemporary Canadian.  That’s right, CANADIAN!  Beautyphica is providing Canadian women access to exclusive and unique European beauty brands – the most luxurious products skin care has to offer.

One of the exclusive lines includes Apot.Care which uses the science of ophthalmology in their high end dermo cosmetics.

IMG_1969

IMG_1971

IMG_1972
Here are pictures of a few more brands featured at the launch:
IMG_1957

IMG_1959

IMG_1961

IMG_1963

IMG_1966

IMG_1967
Solange Strom is the founder of Beautyphica, and this lady definitely knows her skin care! Responsible for bringing L’Occitane to Canada, Solange insists that only brands which meet Beautyphica‘s philosophy of being unique exceptional products partner with the company.  She is also adamant that customer service is key and does not believe in traditional sales methods of coaxing or persuading.  She was an absolutely fantastic and gracious host and I am so completely inspired by her.

Now…no event would be complete without good food in the background.  A few shots of all the yummy things I sampled:
IMG_1985

IMG_1986

IMG_1984

All in all it was a very interesting and exciting event. I even got to meet one of my favorite bloggers, Natasa of Stiletto Twins.

IMG_1983

I also met up with Lisamarie of BeautyCrazed and I do have a picture, but she won’t let me post it. (Boo, Lisamarie!)

I’m looking forward to my first purchase with Beautyphica.  If anyone is familiar with any of the brands on the site I would love some recommendations!

One more picture to end the post:

IMG_1987
Lauren (brains behind the website!), Solange, me


Sign up for the Toronto Beauty Reviews Newsletter!

Want the latest beauty, style and event news right in your inbox? Sign up now!

Thank you for subscribing.
Something went wrong.
I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Share on social:

9 thoughts on “Beauty Event: Beautyphica Launch”

  1. Organic sun screen says:
    July 4, 2011 at 12:18 am

    Nice post. I like your post………..

    Reply
  2. Ski Petite says:
    May 10, 2011 at 9:16 pm

    I like the food photos! Yummy. I want a mini burger.

    Reply
  3. Jennifer says:
    May 4, 2011 at 6:03 pm

    Love the pics!

    Reply
  4. Make Mommy Chic says:
    May 3, 2011 at 8:33 pm

    Elaine- ghat event looked like so much fun. Great pics of the food- all that chocolate and treats looked so yummy! And I also love supporting Canadian businesses so will definitely check them out. Thanks for the post!

    Reply
  5. Really Petite says:
    May 3, 2011 at 6:30 pm

    Cool! Those mini burger like things…what are those? They are so cute and look delish!!

    Reply
  6. Irene @CouturePetite says:
    May 3, 2011 at 6:35 am

    Looks like such an adorable grand opening! From what I can see the store is also very cute. 🙂 Looking forward to seeing what you buy from the store.

    <3 Irene
    Couture Petite Fashion Blog

    Reply
  7. StilettoTwins says:
    May 2, 2011 at 11:19 pm

    Ohh the food..!

    Reply
  8. H Rija says:
    May 2, 2011 at 10:31 pm

    Neat post and plus, even though it’s almost midnight after reading your post – i feel hungry! =D

    Reply
  9. A Fine Balance says:
    May 2, 2011 at 9:37 pm

    Am I allowed to say I am jealous?
    I love Moroco! and This even looks so well put together

    thank you for sharing

    I miss home lol

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Welcome!

Welcome to Toronto Beauty Reviews!

TBR is a space for us to share reviews of beauty products we love, easy makeup tips, and insights into our personal wellness journeys.

We believe that beauty and wellness are for people of all genders, all skin tones, hair types, backgrounds, and ways of being.

We hope you’ll find something here that helps you feel beautiful, inside and out!

More About TBR

  • About
  • Partnerships
  • Disclosure

Meet the Team!

About Maddie | Toronto Beauty Reviews
Welcoming DJS to the Toronto Beauty Reviews Team | Toronto Beauty Reviews

Follow us on Instagram!

Follow on Instagram

Get Social With Us!

Facebook Twitter Instagram

Archives

June 2025
S M T W T F S
1234567
891011121314
15161718192021
22232425262728
2930  
« Dec    

Proud To Be Partnered With…

© Toronto Beauty Reviews 2021
Menu
  • Makeup
    • Clean Beauty
    • Collections
    • Face
    • Eyes
    • Lips
    • Fragrance
    • Nails
    • Makeup Tutorials
    • Makeup Giveaways
  • Hair
    • Cleansing
    • Styling
    • Hairstyle Tutorials
    • Haircare Giveaways
  • Skin Care
    • Clean Skincare
    • Facial Skin Care
    • Sensitive Skin
    • Anti-Aging Skincare
    • Body Care
    • Sun Care
    • Spas and Services
    • Skin Care Giveaways
  • Toronto Love
    • Canadian Brands
    • Toronto Brands
    • Local Events
  • Wellness
    • Mental Health
    • Physical Health