TORONTO BEAUTY REVIEWS: YOUR LOCAL GUIDE TO THE LATEST IN BEAUTY AND WELLNESS

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About Maddie & Toronto Beauty Reviews

About Maddie | Toronto Beauty Reviews
Hi! I’m Maddie, a fiercely proud Torontonian and a lover of all things beauty. Here on TBR, you’ll find beauty news, product and service reviews, makeup tutorials, and information about local events. My contributors and I are passionate about beauty, skincare, and wellness, and love being able to share our discoveries and creativity with you!


Our Roots

Toronto Beauty Reviews was founded as a personal blog by Elaine Atkins in 2010, and grew steadily from there. Almost 10 years later, we’re still going strong! We have tried a ton of products, have been introduced to incredible brands, and have watched the beauty industry become more diverse and accessible each year. Elaine stepped down as editor of TBR in early 2019, but don’t fret! You can still find her on her lifestyle blog, ElaineLoves.

 

My Story

My own beauty journey started early. I began performing in stage productions at 12 years old, which allowed me to see how makeup and hair styling could transform someone and create endless characters. I went on to study art in high school and university, still fascinated by the stories conveyed by colour and texture. Along the way, I struggled with acne and extremely sensitive skin, and began testing out makeup and skincare products, searching for looks and routines that would help me feel confident again.

Makeup has been my creative outlet and my security blanket. It has helped me express myself and find an incredible community of people. And in 2017, it led to me becoming a contributor for TBR. I’m honoured now to take on the role of editor, and can’t wait to see what happens next!

 

The Essentials

I believe in: creativity, honesty, ethical and sustainable practices, wellness and balance, learning new things, and helping everyone find something that makes them feel beautiful.

I don’t believe in: trash-talking or negativity. You won’t find any negative reviews here! If we don’t like a product, we simply won’t feature it, or will provide you with some pros and cons. After all, beauty is deeply personal: something that doesn’t work for us may be perfect for you! We’re here to share information and our experiences – we hope we can help you find something that you love, too.

 

Have a question or a product suggestion? Email me at maddie@torontobeautyreviews.com

Want to work together? Check out my Partnership Opportunities!

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Welcome!

Welcome to Toronto Beauty Reviews!

TBR is a space for us to share reviews of beauty products we love, easy makeup tips, and insights into our personal wellness journeys.

We believe that beauty and wellness are for people of all genders, all skin tones, hair types, backgrounds, and ways of being.

We hope you’ll find something here that helps you feel beautiful, inside and out!

Meet the Team!

About Maddie | Toronto Beauty Reviews
Welcoming DJS to the Toronto Beauty Reviews Team | Toronto Beauty Reviews

Recent Posts

  • Black-Owned Beauty Brands You’ll Love
  • TBR’s 2022 Holiday Gift Guide
  • Tea for Three: Teaology’s Infusion Serum Trio
  • New Year, New (to me) Brands!
  • TBR’s 2021 Holiday Gift Guide

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  • Nail extensions that last weeks but don’t damage your natural nails?!?! Check out the process for getting Après-X nail extensions! There aren’t many salons in Toronto that offer this service, but so far, I’m a fan! I love bio-gel, but I have the WEAKEST nails, so after I get the extensions removed, my nails shred and take forever to grow back out. I heard about this soak-off style, and couldn’t wait to check it out for myself! I haven’t gotten them removed yet, but I’ll update you all when I do! ✅ durable like bio-gel ✅ light and thin ✅✅✅
  • Thoughtful Choices at @shoppersdrugmart makes it easy to find products that you AND the Earth will love! This collection has a TON of different products, and is designed to help you make mindful choices when purchasing beauty, skincare, haircare, and wellness essentials. ✨ Products in the TC collection are: ✅ cruelty-free and free from parabens, pthalates, SLS, formaldehyde + more AND/OR ✅ packaged in minimum 30% recycled content or use refills Check out the Thoughtful Choices collection online or at your local Shoppers to see if your fave products made the cut! *Products kindly gifted @lexprcanada —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors
  • Lip balm that changes color depending on your skin’s pH?! @winky_lux pH Lip Balm goes on clear, then transforms to a perfect color based on your skin’s pH (level of acidity). It’s so fun to see what color the balm becomes! It’s giving major mood ring vibes The formula is silky (not sticky), and the color lasts pretty well! So far, I’m impressed. Available at @shoppersbeauty @shoppersdrugmart! —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors #winkylux #shoppersdrugmart #shoppersbeauty #drugstorebeauty #affordablemakeup #crueltyfreebeauty #crueltyfree #phlipbalm #moodring #colorchanging #lipbalm #torontopr #torontobeautybloggers
  • Lately, I’ve been feeling a more subtle look. ☁️ Swapping out the black winged liner for a smidge of grey; trading in the full-coverage base for something a little softer. Not exactly sure why, but so far, I like it. ✨ Wearing @milkmakeup sunshine skin tint in light* + @uomabeauty drama bomb mascara* + @annabellecosmetics kohl eyeliner in charcoal* + @madeupbeauty_ lip conditioner in piña colada* + @lysbeautyofficial bronzer in motivate *gifted products @shoppersbeauty @natapr_ @matinee.studio @lexprcanada —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors #subtlemakeup #naturalmakeup #crueltyfreemakeup #torontopr #muotd #softmakeup #everydaymakeup #affordablemakeup #thoughtfulchoicesatshoppers
  • In case you haven’t heard (lol), it’s the @sephoracanada sale! A perfect time to explore new products - here are three of my top picks! @danessa_myricks @lysbeautyofficial @patmcgrathreal For more info on why I love each of these brands, check out my post about Black-Owned Beauty Brands on the blog! —————————————————————————— #torontobeautyreviews #sephorasale #blackownedbeauty #danessamyricks #yummyskin #patmcgrathlabs #lysbeauty #luxurybeauty #crueltyfreebeauty #torontopr #bloggersofontario #beautywishlist #sephoravib #mytbrfave #tbrcontributors

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