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About Maddie & Toronto Beauty Reviews

About Maddie | Toronto Beauty Reviews
Hi! I’m Maddie, a fiercely proud Torontonian and a lover of all things beauty. Here on TBR, you’ll find beauty news, product and service reviews, makeup tutorials, and information about local events. My contributors and I are passionate about beauty, skincare, and wellness, and love being able to share our discoveries and creativity with you!


Our Roots

Toronto Beauty Reviews was founded as a personal blog by Elaine Atkins in 2010, and grew steadily from there. Almost 10 years later, we’re still going strong! We have tried a ton of products, have been introduced to incredible brands, and have watched the beauty industry become more diverse and accessible each year. Elaine stepped down as editor of TBR in early 2019, but don’t fret! You can still find her on her lifestyle blog, ElaineLoves.

 

My Story

My own beauty journey started early. I began performing in stage productions at 12 years old, which allowed me to see how makeup and hair styling could transform someone and create endless characters. I went on to study art in high school and university, still fascinated by the stories conveyed by colour and texture. Along the way, I struggled with acne and extremely sensitive skin, and began testing out makeup and skincare products, searching for looks and routines that would help me feel confident again.

Makeup has been my creative outlet and my security blanket. It has helped me express myself and find an incredible community of people. And in 2017, it led to me becoming a contributor for TBR. I’m honoured now to take on the role of editor, and can’t wait to see what happens next!

 

The Essentials

I believe in: creativity, honesty, ethical and sustainable practices, wellness and balance, learning new things, and helping everyone find something that makes them feel beautiful.

I don’t believe in: trash-talking or negativity. You won’t find any negative reviews here! If we don’t like a product, we simply won’t feature it, or will provide you with some pros and cons. After all, beauty is deeply personal: something that doesn’t work for us may be perfect for you! We’re here to share information and our experiences – we hope we can help you find something that you love, too.

 

Have a question or a product suggestion? Email me at maddie@torontobeautyreviews.com

Want to work together? Check out my Partnership Opportunities!

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Welcome!

Welcome to Toronto Beauty Reviews!

TBR is a space for us to share reviews of beauty products we love, easy makeup tips, and insights into our personal wellness journeys.

We believe that beauty and wellness are for people of all genders, all skin tones, hair types, backgrounds, and ways of being.

We hope you’ll find something here that helps you feel beautiful, inside and out!

Meet the Team!

About Maddie | Toronto Beauty Reviews
Welcoming DJS to the Toronto Beauty Reviews Team | Toronto Beauty Reviews

Recent Posts

  • Tea for Three: Teaology’s Infusion Serum Trio
  • New Year, New (to me) Brands!
  • TBR’s 2021 Holiday Gift Guide
  • Fall Quo Beauty Faves
  • Fresh-Faced for Fall with C.W. Beggs & Sons

Instagramming

  • ✨ Don’t sleep on the incredible brands available at @shoppersdrugmart! ✨ “Drugstore beauty” used to be a somewhat of a disparaging term, but now it represents so many of the best brands in the beauty and skincare game! What’s more, SO many of these brands are cruelty-free, sustainably sourced, and packaged responsibly. Great value, easily accessible, AND ethical? It doesn’t get better than that. Featuring: #QuoBeauty @carbontheory @makeuprevolution @kyliecosmetics @naturallyseriousskin @madeupbeauty_ @uomabeauty @kristin_ess @mymasquebar @trulybeauty @pixibeauty @arianagrande @florencebymills @beautybakeriemakeup *Products kindly gifted —————————————————————————— #torontobeautyreviews #mytbrfave #drugstorebeauty #drugstoremakeup #crueltyfreebeauty #crueltyfreeskincare #veganbeauty #mybeautycapsule #tbrcontributors #affordablebeauty #haircare #makeupessentials #skincareessentials #blackownedbeauty #canadianbrand #canadianbeauty #kyliecosmetics
  • A little @watierofficial love I’ve been wearing these products pretty much daily since I first got to try them in May! ✨ The 24 Hrs Glam Intense mascara is lightweight with major staying power, yet easy to remove with a cleansing balm. The Smokey Kohl Velours pencils are fabulous for waterlining and creating beautiful blended liner. The 24 hrs Glam eyeshadows have such gorgeous rich color and are so lovely to blend! And the Rouge Velours Mat Suprême lip is, of course, iconic! What’s your fave Watier product? *Products kindly gifted —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors #watier #groupemarcelle #canadianbrand #canadianbeauty #torontobeauty
  • Some things are definitely worth celebrating ✨ Adopting our dog Guster was the best decision we ever made. ❤️ He was a stray and had been hit by a car and then abandoned, which meant he had to have several complex surgeries to reconstruct his leg. His recovery was long and difficult, and it took him a while to realize he was safe and loved and in his forever home post-adoption. But after lots of training, love, and with a great medical team, Gus has flourished. (If you need proof, just check out @adam__malek’s account!) We wanted to celebrate Guster’s
  • Things I love: ✨ Making friends ✨ Learning about nature and science ✨ Supporting women-owned businesses ✨ Discovering new eco-friendly products ✨ Wearing @dobetterfolks shirts ✨ Having cute lil’ photo moments I got to do all of these at @herewardfarms earlier this month! I spent the afternoon with Julie, explored the lavender fields, tried out her amazing products, had some snacks and sparkling wine, and laughed so hard I cried. Hereward is just an hour and a half from Toronto, but I genuinely felt like I went on an entire retreat. I absolutely recommend checking out Hereward’s lavender-infused products or
  • I love a good peel-off mask - especially when it

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