TORONTO BEAUTY REVIEWS: YOUR LOCAL GUIDE TO THE LATEST IN BEAUTY AND WELLNESS

Menu
  • Makeup
    • Clean Beauty
    • Collections
    • Face
    • Eyes
    • Lips
    • Fragrance
    • Nails
    • Makeup Tutorials
    • Makeup Giveaways
  • Hair
    • Cleansing
    • Styling
    • Hairstyle Tutorials
    • Haircare Giveaways
  • Skin Care
    • Clean Skincare
    • Facial Skin Care
    • Sensitive Skin
    • Anti-Aging Skincare
    • Body Care
    • Sun Care
    • Spas and Services
    • Skin Care Giveaways
  • Toronto Love
    • Canadian Brands
    • Toronto Brands
    • Local Events
  • Wellness
    • Mental Health
    • Physical Health
Menu

Maybelline New York Celebrates 100 Years with Gigi Hadid

Posted on June 8, 2015June 7, 2015 by Elaine

Last week I attended a fabulous event at the The One Eighty in Toronto (formally known as Panorama) as Maybelline New York Celebrates 100 years! Can you believe it?

maybelline-100-year-pro

{Photo credit: George Pimentel}

maybelline-100-year-4

The celebration was full of excitement and showcased some of Maybelline New York’s amazing launches throughout the years, new products that we can all get excited about and a guest appearance by spokesmodel Gigi Hadid (who happens to share a birthday with me!)

maybelline-100-year-pro-2

{Photo credit: George Pimentel}

maybelline-100-year-2

It was very cool to see some of the products of years past and learn about some of their more iconic products such as Great Lash – which was born in 1971 and still remains one of the most popular mascaras ever.

maybelline-100-year-3

In the 1960’s Maybelline New York was all about the eyes – check out the mascara remover – I’d be curious to try that out now!

maybelline-100-year

Beautiful models showcased the looks of today and showed off products that will be launching soon (stay tuned for a future post on a new “Baby Lips” products and a gorgeous new palette too!).

maybelline-100-year-5

Of course no bash as huge as this one would be complete without a supermodel present 😉 Check out Gigi Hadid in this GORGEOUS white tuxedo suit showing how fashion tape works in its finest moment 😛

maybelline-100-year-gigi-hadid-elaine-atkins

My “birthday twin” was kind enough to snap a photo with me too! Her look was SO on point! Her makeup and hair were so perfect with the outfit at the event. maybelline-100-year-gigi-hadid-pro

{Photo credit: George Pimentel}

Her hair is credited to Matthew Collins and her makeup was completed by the one and only Grace Lee, Lead Makeup Artist for Maybelline New York Canada. When I saw Gigi’s eye makeup I fell in LOVE! Grace was standing beside and she told me it only took her FIVE minutes!

The Maybelline New York Canada Team gave me the inside scoop on her look:

In a nod to the racing stripe on Hadid’s white Smythe pantsuit, Maybelline New York Lead Makeup Artist Grace Lee penned a double-lined eye using new (July 2015) Maybelline Lasting Drama Waterproof Gel Pencil in Cashmere White and Master Precise Ink Pen Eyeliner in Black. Lashes were coated with Lash Sensational Mascara in Blackest Black and brows were combed through with Brow Drama in Blonde. Hadid’s lips were topped with nude hue (Color Sensational The Buffs Lipstick in Truffle tease), keeping all focus on her gorgeous liner.

What an absolutely gorgeous and wearable look for summer, don’t you think?

Happy 100th birthday Maybelline New York! Can’t wait to see what the next 100 years brings!

 

Sign up for the Toronto Beauty Reviews Newsletter!

Want the latest beauty, style and event news right in your inbox? Sign up now!

Thank you for subscribing.
Something went wrong.
I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Share on social:

12 thoughts on “Maybelline New York Celebrates 100 Years with Gigi Hadid”

  1. Laura says:
    December 29, 2015 at 10:49 pm

    Gosh Gigi is an absolute stunner!! You’re so lucky to be able to attend such a fabulous event xxx

    Reply
  2. Kay's Ways says:
    December 29, 2015 at 9:51 pm

    That’s a good look to attend such an event. So cool to see how Maybelline has evolved and even more excited about where they’re going.

    Reply
  3. Allison @neversaydiebeauty says:
    December 29, 2015 at 8:33 pm

    What a great event! I would love to go to something like that. For me, the most interesting part would be seeing both the new products that haven’t been released yet and the old products from decades ago!

    Reply
    1. Elaine Atkins says:
      December 29, 2015 at 9:06 pm

      Allison, it was so cool seeing (amd remembering) old products, packaging and the ads too!

      Reply
  4. BRIGETTE RAMOS says:
    December 29, 2015 at 5:51 pm

    This is so cool. Gigi is so beautiful and it’s so cool that you got to meet her and attend the event. xo Thanks for sharing Elaine xo

    Reply
    1. Elaine Atkins says:
      December 29, 2015 at 6:53 pm

      She is FLAWLESS in real life! And super tall LOL!

      Reply
  5. Stacie Arker Hamilton says:
    December 29, 2015 at 2:22 pm

    Oh wow! What a cool event to attend! And to meet the beautiful Gigi!! Thanks for sharing this with us!

    Reply
    1. Elaine Atkins says:
      December 29, 2015 at 4:51 pm

      Thanks for reading! It was so fun getting to meet her!

      Reply
  6. Laura's FashionEssentials says:
    December 29, 2015 at 1:34 pm

    uuu that looks like a cool event 🙂 I like the all white outfit and the men suit impression is a must 🙂

    Reply
    1. Elaine Atkins says:
      December 29, 2015 at 4:50 pm

      She really rocked this look!

      Reply
  7. Ursula Ball says:
    December 29, 2015 at 10:38 am

    What a Historic and Awesome event…thank you for sharing your pics and experience! 🙂

    Ursula

    http://www.blueridgebeautyblogger.com

    Reply
    1. Elaine Atkins says:
      December 29, 2015 at 1:14 pm

      Thanks Ursula! It was certainly a memorable day!

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Welcome!

Welcome to Toronto Beauty Reviews!

TBR is a space for us to share reviews of beauty products we love, easy makeup tips, and insights into our personal wellness journeys.

We believe that beauty and wellness are for people of all genders, all skin tones, hair types, backgrounds, and ways of being.

We hope you’ll find something here that helps you feel beautiful, inside and out!

More About TBR

  • About
  • Partnerships
  • Disclosure

Meet the Team!

About Maddie | Toronto Beauty Reviews
Welcoming DJS to the Toronto Beauty Reviews Team | Toronto Beauty Reviews

Get Social With Us!

Facebook Twitter Instagram

torontobeautyreviews

Editor of #TorontoBeautyReviews.
Sharing our beauty & wellness faves ✨
📍Toronto, ON
maddie@torontobeautyreviews.com

Gang’s all here! 👯‍♀️ I truly love the Gang’s all here! 👯‍♀️

I truly love these @milkmakeup Cooling Water Jelly Tints and wear at least one daily on some combo of eyes, lips, and cheeks. The color payoff is 🤯, the longevity is 😍. They’ve got vegan collagen and aloe to plump and soothe skin. 

For an easy, juicy burst of color this summer, grab yours at @sephoracanada! 🌊

(And check out my blog to learn more about why I love multi-use products!) 

#torontobeautyreviews #milkmakeup #easymakeup #cleanbeauty #summerbeauty #sephoraca #jellytint
Adventure Day!! One of the most special traditions Adventure Day!! One of the most special traditions in our family. ❤️ 

Such a fun day going from above the city all the way down to a hidden basement game bar! Checking out the CN tower, @littlecanada, @waterworksto, @h20floatstudio, and @lobtoronto. 

See any of your fave spots here? What would your perfect Adventure Day look like? 

#torontobeautyreviews #torontoblogger #torontothingstodo #bestofto #mytbrfave #tbrcontributors #dateideas
Proud ☺️🌈 And loud, since I have the privi Proud ☺️🌈

And loud, since I have the privilege of being able to live my life openly, unlike so many of my 2SLGBTQIA+ peers. I’m a straight-passing cis white woman, so my queerness doesn’t threaten most people. 

So, with that advantage in mind, let me use this small platform to say to anyone who is listening:

Never forget that Pride started as a riot. 

That Pride is more than slapping a rainbow on something, jacking up the price, and saying “love is love” for four weeks out of the year. 

That true allyship involves action and accountability, 365. 

That trans women, two-spirit individuals, and queer folks of color are the heart and soul of our community. That they continue to show up, to fight, to love, and to lead while facing very real danger. That we owe so much to their courage. 

Never forget that queer folks have always been here. 

That you can’t erase us, ban us, or legislate us out of existence. 

That queerness is a part of nature. 

That it exists even when it’s no longer trendy or politically advantageous. 

That we notice and remember who speaks up and who is silent. 

That we contain multitudes. 

That we deserve safety, compassion, legal protections, love, joy, and a future - just like every other human. 

That not all of us are “out” and don’t need to be; that we will invite you in if and when we choose to, and if and when we feel safe to do so. 

That queer folks make the world better. 

And that, despite seemingly insurmountable odds, we’re going to be ok. 

Because resilience, creativity, collaboration, and resourcefulness are fundamental parts of who we are. 

So we’re not going anywhere. Get on board.

Happy Pride!

❤️🧡💛💚💙💜

Wearing:
@milkmakeup Hydro Grip Gel Tint in 2
@tower28beauty Swipe concealer in BU + GetSet Powder + OneLiner in Paint My Number
@aboutfacebeauty liquid eye shadow in Take a Trip
@ardellbeauty Bat Those Lashes in Enchantress*
@annabellecosmetics Free Spirit eyeliner* + Master Volume mascara*
#QuoBeauty Rainbow maker 
@makeupbymario MoistureGlow in Rosewood Glow

*gifted 

#torontobeautyreviews #pride2025 #queer  #2slgbtqia #mytbrfave #torontomakeup #tbrcontributors #torontoblogger #canadian
Have you donated blood before? 🩸If you’re cur Have you donated blood before? 🩸If you’re curious, check out this video to learn more about the process! 

It was so easy and honestly not painful at all. And I felt so good afterwards, knowing that my donation will help someone in need. 🥰 I’ll definitely be a regular donor at @canadaslifeline from here on out. 

If you have any questions, ask away! ⬇️

#torontobeautyreviews #canadaslifeline #canadianbloodservices #mytbrfave #tbrcontributors #maketheworldbetter #toronto #thingstodo #blooddonation #onegative #firsttimedonor
Whoops - forgot to post for two months 🙈 I’v Whoops - forgot to post for two months 🙈

I’ve been so busy with my day job that I unfortunately haven’t had much time to devote to TBR. 😫 But I’m planning a few new stories (fave SPFs; different lip & cheek formulas) and excited to play with makeup again soon. ✨

For now, here’s a snap of my typical minimal makeup look. Takes 5 mins, tops! 🎨

@annabellecosmetics Master Volume mascara + Kohl matte eyeliner in charcoal* 
@tower28beauty Swipe concealer in BU + oneliner in Paint My Number + GetSet translucent powder 
@rarebeauty Flexible Lifting Brow Gel
@milkmakeup Sculpt Stick in Toasted + Cooling Water Jelly Tint in Splash 
@baileynelsonca August glasses 

*gifted products 

#torontobeautyreviews #mytbrfave #minimalmakeup #cleanbeauty #annabelleugcteam #annabellecosmetics #tbrcontributors #easymakeup #cleanmakeup #tower28 #milkmakeup
Just some casual, everyday makeup 🙃🔷 Wearin Just some casual, everyday makeup 🙃🔷

Wearing @colourpopcosmetics Ultra Matte lip in Jellies and @annabellecosmetics Free Spirit eyeliner in Black*

*gifted 

#torontobeautyreviews #mytbrfave #bluelipstick #boldmakeup #tbrcontributors #beautyforeveryone #colourpopme
Looking for long-wear eyeshadow with colours that Looking for long-wear eyeshadow with colours that show off every hue of you? Check out @annabellecosmetics new Big Show Multi-Use Eyeshadow Pen! 🎨

✨ Canadian 🇨🇦
✨ Cruelty-free
✨ 12+ hr wear
✨ affordable ($10!!)

#ad #Annabellecosmetics, #AnnabelleUGCTeam #torontobeautyreviews #tbrcontributors #mytbrfave #natapr #canadianmakeup #crueltyfreebeauty #easymakeup
Looking to pamper yourself with something unique? Looking to pamper yourself with something unique? ✨ Swing by @touchmassagebar for a seated massage!

Here’s a quick peek into my experience with the « I Want it All » foot, hand, neck, and shoulders massage with the « Free Your Mind » scalp massage add-on. Heaven! 😍

#torontobeautyreviews #tbrcontributors #mytbrfave #massagetoronto #footmassage #scalpmassage #touchmassagebar #treatyoself
Putting these on the grid so I can look at them lo Putting these on the grid so I can look at them long after they’ve gone 🥰💐 

@wellingtonfleur did an amazing job creating this custom bouquet! (And @adam__malek did an exceptional job picking things out!)
💙🩵🩶 Wearing: @hauslabs Triclone skin te 💙🩵🩶 

Wearing:
@hauslabs Triclone skin tech concealer in 03
@milkmakeup sculpt stick in Toasted 
@annabellecosmetics kohl eyeliner in black* + Sky Limit mascara*
@tower28beauty GetSet powder + OneLiner in Paint My Number (as blush)
@rarebeauty lifting brow gel 
@lysbeautyofficial bronzer in motivate 
#QuoBeauty Love Is Love palette
@patmcgrathreal Celestial Nirvana palette 

*gifted products 

#torontobeautyreviews #mytbrfave #tbrcontributors #boldmakeup #blueeyeshadow #makeupinspo #drugstoremakeup #beautyforeveryone #canadianbrand
Little pop of color to brighten the grey day 💚🖤

Wearing:
@annabellecosmetics Kohl eyeliner in Balsam Green*+ Sky Limit mascara* + Perfect Fit setting spray*
@colourpopcosmetics Just My Luck palette
@hauslabs Triclone Skin Tech concealer in 03
@milkmakeup sculpt stick in Toasted + cooling water jelly tint in Splash 
@rarebeauty lifting brow gel
@tower28beauty GetSet powder in translucent + Oneliner in Paint My Number 
@kjh.brand Hyper Shine Highlight kit in Lite Pink 

*gifted products 
#mytbrfave #torontobeautyreviews #tbrcontributors #beautyforeveryone #greeneyeshadow #easymakeup #makeupinspo
Life (and lack of shipping options) get in the way Life (and lack of shipping options) get in the way of your holiday shopping? 😬 Not to fear - TBR’s elves have got you covered! 🙌🏼

Check out our last-minute holiday gift guide highlighting local stores where you can get amazing presents for everyone on your list! ✅🎁

Featuring: @thedetoxmarketcanada @aaniin.hello @goodintentions.to @soccoliving @juxtaposeannex @shoppersdrugmart @canadiantire @wildcraftcare @sharkbeauty @sodastreamcanada @annabellecosmetics @marcellecosmetics (and a pro tip from @calenmikenzie!) 

*some products were gifted for editorial consideration 

#lastminutegifts #holidaygiftguide #torontobeautyreviews #mytbrfave #tbrcontributors #shoplocalcanada #torontobusiness
🐛🍎🍐🍓🍉🧀🥓🍭🍰🦋 Hallowee 🐛🍎🍐🍓🍉🧀🥓🍭🍰🦋

Halloween as a librarian who used to be an MUA 🙃

#torontobeautyreviews #mytbrfave #tbrcontributors #halloween2024 #theveryhungrycaterpillar #makeupinspo #easycostume #bookstagram
Happy Autumn, from me & the books 📚 🍁🍂 # Happy Autumn, from me & the books 📚 🍁🍂

#torontobeautyreviews #librarian #mytbrfave #tbrcontributors #dailymakeup
Looking to shift your skincare routine as the weat Looking to shift your skincare routine as the weather changes? Learn more about why LoLa loves @byoma - and why you should definitely check out this drugstore powerhouse - in her latest piece for the blog. 

🔗 in bio! 🙌🏼

*products kindly gifted

#torontobeautyreviews #mytbrfave #tbrcontributors #byoma #villabrill #brillcom #lexpr #shoppersbeauty #drugstoreskincare
Prague! 🇨🇿 1 - Charles Bridge 2 - St Vitus Prague! 🇨🇿

1 - Charles Bridge
2 - St Vitus Cathedral (took 600 yrs to build; I cried because it was so stunning in person)
3 - Cute lil gargoyle 
4 - Palace gardens
5 - Beer Spa + beer chocolates in Tycho Brahe’s former home! (Check out my recent reel for more on this)
6 - Truffle gnocchi in champagne foam @cafeimperial_praha 🤤
7 - Klementinum Baroque library 
8 - from the top of the Astronomical Tower! 
9 - Astronomical Clock 
10 - Wunderkammer at Strahov Monastery 
11 - Philosophical Hall at Strahov Monastery
12 - c. 1800 Dendrological Library at Strahov (books carved from trees, covered in their bark and lichen & filled with their leaves and seeds!)
13 - 800 yr old natural sandstone water spring underneath Strahov Monastery, now housed in what they call “Hell” restaurant. 😂 @napekle 
14 - Travel friends! @kendranh 
15 - *Immediately* losing at pinball at @joystick_bar_prague 👾
16 - Getting *very* into the all-you-can-drink wine bar (!) @nasklenicku 🍷
17 - obligatory trashy snacks after the wine bar 
18 - peacock chilling on the hotel grounds @hotelupava 
19 - Fun restaurant where you pay by the skewer (sooo tasty) @bistrospejle 
20 - the views were ok, I guess 🙃

#torontobeautyreviews #prague #tbrcontributors #mytbrfave #praha #europetrip #visitprague
Throwback to the incredible @arianaandtherose show Throwback to the incredible @arianaandtherose show in July ✨❤️ The Lonely Hearts Club tour was an absolute banger. CANNOT WAIT for the next album! Get your glitter ready, friends. 🙃

#torontobeautyreviews #mytbrfave #tbrcontributors #lonelyheartsclub #lonelyheartsclubtour #arianaandtherose #torontoevents #synthpop #indieartist
Venice! 🇮🇹 1 - gelato 2 - stunning architec Venice! 🇮🇹

1 - gelato
2 - stunning architecture everywhere 
3 - snacks 
4 - the original horses from St Mark’s Basilica
5 - Ponte dell’Accademia 
6 - 🍝
7 - the staircase of books at the Libreria Acqua Alta 
8 & 9 - canals 
10 - Torcello
11 - Burano 
12 - 1300 yr old church 
13 - casual ceiling in Doge’s Palace
14 - glass art from Murano
15 - St Mark’s
16 - tiramisu cannoli. Italian food turducken!
17 - Vivaldi concert w orchestra in Baroque costumes
18 - 🍕

#torontobeautyreviews #mytbrfave #tbrcontributors #venice #italytrip #summertravel
Come with me to pick up the art piece created from Come with me to pick up the art piece created from the flowers in my bridal bouquet! 🥹❤️

Getting my flowers preserved and turned into this incredible piece was one of the best decisions I made during my wedding planning. ✨

Amanda and her team are extraordinary artists (and wonderful humans!) who give your flowers a new life and preserve memories. Every time I walk past this piece on my wall, my heart glows with flashbacks of my wedding day. 

If you have an important event that includes flowers, do yourself a favor and book with Parched to get them preserved. They accept flowers from across Canada, and have worked on blooms marking all occasions of life, from graduations, baby showers, weddings, and memorials. They can even create pendants using flower remnants! 

Bouquet: @coolgreenandshady 
Wedding photographer: @alexa.studios 
Wedding planner: @karinalemkeweddings 
Preservation artists: @parchedfloral 

#torontobeautyreviews #tbrcontributors #mytbrfave #smallbusinesssupport #floralpreservation #torontowedding #weddinginspo #parchedfloral #weddingflorals
Come visit a Beer Spa with us in Prague! 🤯🍻🛁

This was definitely a unique and fun experience during our vacation. And our skin felt soooooo soft after! 😍

#Beer #torontobeautyreviews #mytbrfave #tbrcontributors #prague #europetrip #tripideas #spaday 

Would you try this?
Follow on Instagram

Archives

July 2025
S M T W T F S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Jun    

Proud To Be Partnered With…

© Toronto Beauty Reviews 2021
Menu
  • Makeup
    • Clean Beauty
    • Collections
    • Face
    • Eyes
    • Lips
    • Fragrance
    • Nails
    • Makeup Tutorials
    • Makeup Giveaways
  • Hair
    • Cleansing
    • Styling
    • Hairstyle Tutorials
    • Haircare Giveaways
  • Skin Care
    • Clean Skincare
    • Facial Skin Care
    • Sensitive Skin
    • Anti-Aging Skincare
    • Body Care
    • Sun Care
    • Spas and Services
    • Skin Care Giveaways
  • Toronto Love
    • Canadian Brands
    • Toronto Brands
    • Local Events
  • Wellness
    • Mental Health
    • Physical Health