Art of Fashion ’12: RAW Design Winner!

          Great news! The Art of Fashion has finally chosen a winner from its 2012 RAW Competition. The competition, held on Nuit Blanche, showcased the innovative designs of 10 different designers. Over 10,000 individuals – ranging from fashion industry influencers to Nuit Blanche attendees – viewed these pieces, and it was their input that helped crown the winners.

          The below is an overview of the winners. Italics are comments from my original post. 

People’s Choice Winner: Amy Yuen & her SIX ELEMENTS collection

Credit: Amy Yuen / Art of Fashion

 ‘Amy’s piece was based on the six elements. She’s included a new element – ENERGY. She’s also incorporated the ‘RAW’ feeling of the event into her exhibit. She’s used raw edging in terms of her details, pleating, edges, ruching, etc. She’s touched upon the power of the earthly elements, and each element is showcased in it’s own piece.’

Credit: Rob Seguin
Amy’s pieces were beautiful, much congratulations! She truly embodied the characteristics of the elements in her design.

Credit: Ashley McKernan

 Most Promising Designer: Ryan Joelson & his ROUGH HEWN collection

Credit: Ryan Joelson / Art of Fashion

 ‘Ryan’s piece was called ‘Rough-Hewn’, and infused a manipulation of raw materials through delicate textures. Particularly, he wanted to shape his designs without finishing. You can see that his dresses contain ‘petals’ – he used a unique method to that allowed for a ‘sharper visual, without the burden of threads’.’

Credit: Rob Seguin

This was a hard decision by the judges, just because of the levels of talent shown by the designers. Ryan’s pieces were so gorgeously feminine. I loved his use of delicate materials to make such a statement.

Credit: Rob Seguin

Most Promising Designer Runner Up: Anouk Moran & her RESPLENDENT WARRIOR collection

Credit: Anouk Moran / Art of Fashion

‘Anouk’s piece is called the ‘Resplendent Warrior’. Her’s was my personal favourite. Her pieces sought to create a link between the armour a person wears and the skin / human beneath it. She calls it a raw emotional experience that only the wearer can possess. All her pieces are boosting with femininity, with a hint of masculinity within it. Personally, her pieces had such delicate designs and was pleasantly divine right down to the last detail.’

Credit: Rob Seguin
Due to such a close race, the Art of Fashion board of directors decided to create an additional prize, and awarded it to Anouk. I adored Anouk’s vision. Her designers were so full of intricate detail, yet with sprinkled with femininity.

Credit: Alessandra Travali


            The Founder and President of Art of Fashion, Michelle Planche, had this to say about the experience:

‘We have never experienced a race as close as their year’s RAW fashion design competition. Before announcing the title, we went back to our sponsors and board to create a third package, because our judges felt so strongly about he skill and potential for our competing designers.’

Congratulations to all the winners! All three will receive a price package that includes:

  • A Professional photoshoot with lookbook design from Light & Heavy and Andrew Hiorth
  • Models from NAM models and Orange Model Management
  • Hair and Makeup design by Hair on the Avenue
  • Graphic design by Katie Jansen
  • Public Relations and Social Media launch by KeeshanPR

Lucky for us Toronto residents, we can see a sample of the collection at an exhibit at Metro Hall from October 19th, 2012 to October 26th, 2012. Check it out if you happen to be downtown. 

As always, my email address is

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