On Scene: Express Pop-Up Closet

I’m getting so excited that the Express Canada store at the Toronto Eaton Centre will be opening soon! Check out my post on Express at World Mastercard Fashion Week. To give shoppers a preview and to get them all revved up and excited, there will be several pop-up closets taking place leading up to the Grand Opening event on November 21st, 2012!

The first two pop-ups were held last weekend on Friday and Saturday at the AMC at Yonge Dundas Square. Ella Pretty and I attended on Friday evening and we had such a blast! It was a nice girls night out – sushi, “window” shopping and meeting the great Express Canada representatives. We even each won a $25 gift card! Some people in attendance were really lucky – they won a men’s dress shirt or a pair of women’s pants. All we had to do was show up, speak to one of the reps who told us to text a secret word to them and we would find out what we won! It was that easy. And we claimed our prize on the spot!

The holidays were definitely the theme for the pop up closet. Luxe dresses in a dusty rose colour with faux fur for warmth and statement necklaces were some of my favorite looks. I also loved the sequined top and embellished bags. I have issues because lately I’m attracted to anything sparkly and glittery!

And see…more sequined items. I have issues I tell you…issues. Show me lace and sequins and I’m there!

The crowd just absolutely loved it! Here’s a picture of Ella Pretty and I posing for George Pimentel (this guy is everywhere! I was honored when I found out he snapped our photo!)

Don’t forget, you can also enter to win a shopping spree so you can spend your winnings at the new Toronto Eaton Centre location when it opens up. Just fill out the contest entry form.
There will be more chances to catch the pop up closet too! (Don’t forget to show up and ask for the secret word to text to them so you can win!!!).

The pop up closet will be at Dundas Square from 11am – 3pm on Thursday November 15th.
Also Friday November 23rd – Sunday November 25th from 11am – 3pm the pop up closet will be at the Eaton Centre, on level 1 across from MAC.

During all these pop ups there will be a FASHION magazine editor on location to answer any of your style questions.

Of course don’t forget about the Grand Opening event set for Wednesday November 21st! I’m super excited so I will definitely be there

To stay up to date on all the Express Canada news check out the EXPLife blog and of course follow the conversation on twitter by following the hashtag #EXPRESSLIFE.
Let me know if you plan on attending any of these pop ups and of course if you do go tell me what you won!!!