John Frieda does hair products really, really well. Currently in my hair routine rotation is their famous Frizz Ease Dream Curls line (the shampoo + conditioner and styling mousse).
So it’s easy to say that I’m a fan of their products. Not too long ago was invited to the launch of the new 2014 products and I’m excited to share them with you!
Another famous product line of John Frieda is the Sheer Blonde line. While I can’t vouch for any of this line…as I’m obviously not blonde…I have some light hair friends that love it! New to the line is the Brightening Oil Elixir. Now I’m a big fan of
hair oils so even though I’m not blonde this is still an exciting product!
Most blondes (natural or not) complain about their hair being “brassy” looking and not shiny. In general, darker haired ladies are blessed with the shiny hair – light just reflects off of it more easily. This brightening oil elixir will brighten up the blonde hues while adding moisture to the hair which is key for shiny locks.
This oil will retail for $12.99 and contains Sunflower Oil which is known to intensify blonde hues. It will also soften the hair and add shine to your dry locks.
I’m a huge fan of deep conditioners as my hair is always very dry and could use all the moisture it can get! I will sometimes leave deep conditioner in and not rinse it out for added moisture. I don’t recommend this for all types but if your hair is pretty coarse like mine it’s a great trick to keep hair soft.
This product will retail for $10.99 and is packed with Inca Inchi Oil which is lightweight and not greasy but perfect for restoring much needed moisture in this dry weather.
Along with this deep conditioner the Repairing Oil Elixir ($12.99) will be introduced. I’m looking forward to trying this one out too!
The most exciting product (for me anyway) is this Colour Refreshing Gloss. If you dye your hair like I do you’ll understand how frustrating it is to go into a salon, spend money on colour, come out looking and feeling amazing only to have your colour look dull or your roots already coming in a few weeks later.
This new innovation is an at-home version of a salon treatment and will maintain that first-day “flawless colour”. What it does is refreshes the tones of colour-treated hair by adding back specific colour pigments that are lost during the fading process.
There’s one for every hair colour tone:
- Warm Blondes (restores golden tones)
- Cool Blondes (neutralizes brassiness)
- Warm Brunettes (restores rich chocolate tones)
- Cool Brunettes (restores deep espresso colour and eliminates red-orange tones)
- Warm Reds (restores firey copper tones)
- Cool Reds (restores vivid red tones)
It will retail for $12.99 and is enough for six weekly applications. So that will give you six extra weeks of colour before having to visit a salon again!
Do any of these products pique your interest?
I’m a big fan of John Frieda’s Luxurious Volume line. I’d like to try all of these new products, especially the Brightening Oil Elixir. Good tip about sunflower oil!
Let me know how you like it – I’m curious how well it works seeing as how I’m not blonde
The Colour Refreshing Gloss looks really interesting! I hate when my hair gets brassy after a few weeks and this might be just the trick
I know! And it’s so annoying when your colour fades so quickly
Oooh the color refreshing gloss sounds amazing! MUST try it
Let me know how you like it!
When are these products out? Are they already out?
Hey Meredith, I was told they are already being rolled out but should be everywhere by March 1st!