TORONTO BEAUTY REVIEWS: YOUR LOCAL GUIDE TO THE LATEST IN BEAUTY AND WELLNESS

Menu
  • Makeup
    • Clean Beauty
    • Collections
    • Face
    • Eyes
    • Lips
    • Fragrance
    • Nails
    • Makeup Tutorials
    • Makeup Giveaways
  • Hair
    • Cleansing
    • Styling
    • Hairstyle Tutorials
    • Haircare Giveaways
  • Skin Care
    • Clean Skincare
    • Facial Skin Care
    • Sensitive Skin
    • Anti-Aging Skincare
    • Body Care
    • Sun Care
    • Spas and Services
    • Skin Care Giveaways
  • Toronto Love
    • Canadian Brands
    • Toronto Brands
    • Local Events
  • Wellness
    • Mental Health
    • Physical Health
Menu

Aveda Born To Style Event

Posted on May 28, 2012 by Elaine

Ashley and Alessandra recently attended the Aveda Born To Style Event for Toronto Beauty Reviews

*****
If you remember Elaine’s post from February, Aveda Institute was offering one lucky person the opportunity to win their tuition to the Aveda Institute in Toronto. In order to do so, the individual had to create a short video explaining their passion to style and create, and the determination behind doing so.  On May 16th, 2012, the lucky finalists went head-to-head in a hair styling competition in order to jump-start their career, and win the scholarship. I was luckily enough, to be invited to attend.

The event was held at the Aveda Institute salon and store on King Street. The event was to be judged by three panelists – two incredibly talented Toronto based bloggers, Jen McNeely of She Does the City and Anita Clarke of I Want, I Got, and the President of Aveda Institute Canada himself, Ray Civello.

judges @ aveda
Photo Courtesy of Alessandra Travali


Aveda Institute pulled out all the stops at this event – from offering a selection of both red and white wine, appetizers, and mini cupcakes, to offering attendees a complimentary hand massage and or make-up touch up. We guests were certainly pampered to Aveda’s flawless standards! 
Finally, the show began. Models took the runway with elaborate and gorgeous hairstyles for the judges to analyze and decipher based on the complexity, originality, and sheer talent of the stylists. Finalists were then given the opportunity to give a brief description of their styles. Here’s a breakdown of the talent below. Beware, it is photo heavy!
The first finalist was Meladee. Her look was inspired by the ‘Hunger Games’ phenomenon – it was definitely a look that inspired drama! It may be unclear in the photos, but the models hair was teased to extraordinary heights. The back was elegantly pinned that lead down to a side braid.


1st Model @ Aveda
Photo Courtesy of Alessandra Travali

The second finalist was Jessie. Accessories and braids inspired her look. Her hair was simply gorgeous – the adornment of floral accessories in the back was both simple and stunning!

2nd model @ aveda
Photo Courtesy of Alessandra Travali

The third finalist was Renee Michelle. Her look was inspired by the upcoming Prom season. Personally, her look was one of my faves – look at that bow! Simply gorgeous!

bow @ aveda
Photo Courtesy of Aveda

The fourth finalist was Ashalyn. Her look was inspired by the eco-friendliness of Aveda’s product line – she incorporated the three R’s in her look (reduce, reuse and recycle). Take a look at her bouquet – it’s made of newspapers!

4th model @ Aveda
Photo Courtesy of Alessandra Travali

Finally, the fifth finalist was Mel. Her look was pure retro. Her use of hot rollers, backcombing and extensions perfectly captured the 40’s look! Take a look at the detailing in the back.

5th model @ Aveda
Photo Courtesy of Alessandra Travali

The judges had an extremely hard decision on their hands. All finalists were equally talented and their hard work and dedication were apparent through all their styles. After much deliberation, it turned out the winner was …. a tie! In the first time in Aveda history, two finalists were selected as the winners! All other finalists were given dollar amounts that could be used towards an Aveda Institute tuition. But with the tie, Ray Civello made the unprecedented move of ‘doubling’ the winnings of all contestants! Congratulations, ladies!

winners @ aveda
Photo Courtesy of Alessandra Travali

A big congratulations goes out to both Meladee (the Hunger Games style) and Jessie (floral accessories)!

Afterwards, I was lucky enough to capture 5 minutes of Ray Civello’s time. He was generous enough to talk about taking the event to a national level. He understands that some are not lucky enough to have the chance to experience Aveda’s educational offerings. He wants to bring this event to a national level to offer these individuals the experience to showcase their skills and abilities. He foresees taking the competition to individual cities and having finalists showcase their talents in different areas of styling. What a generous man! Thanks for taking the opportunity to talk with us!


ray civello @ aveda
Photo Courtesy of Alessandra Travali

  Congratulations to all the ladies!

borntostyle @ aveda
Photo Courtesy of Aveda

orange ashley
*****
OMG Ash, looks like it was and amazing time! You and Alessandra looked incredible too, thanks so much for covering this event!

Sign up for the Toronto Beauty Reviews Newsletter!

Want the latest beauty, style and event news right in your inbox? Sign up now!

Thank you for subscribing.
Something went wrong.
I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Share on social:

Welcome!

Welcome to Toronto Beauty Reviews!

TBR is a space for us to share reviews of beauty products we love, easy makeup tips, and insights into our personal wellness journeys.

We believe that beauty and wellness are for people of all genders, all skin tones, hair types, backgrounds, and ways of being.

We hope you’ll find something here that helps you feel beautiful, inside and out!

Meet the Team!

About Maddie | Toronto Beauty Reviews
Welcoming DJS to the Toronto Beauty Reviews Team | Toronto Beauty Reviews

Recent Posts

  • Getting Anti-Wrinkle Injections For the First Time!
  • Black-Owned Beauty Brands You’ll Love
  • TBR’s 2022 Holiday Gift Guide
  • Tea for Three: Teaology’s Infusion Serum Trio
  • New Year, New (to me) Brands!

Instagramming

torontobeautyreviews

 818    1507


  • Recent empties! Have you tried any of these? @herewardfarms Lavish @boscia Vitamin C & Caviar Lime Booster Serum @marcellecosmetics Retinol3 & Probiotic Serum @graydonskincare Face Food (*discount code in bio!*) @stoicbeautyskincare Harmonia cream (*discount code in bio!*) @milkmakeup Sunshine Skin Tint Items kindly gifted. ❤️ @blendprcom @matinee.studio @sociallensmedia @natapr_ —————————————————————————— #torontobeautyreviews #skincareroutine #empties #faveproducts #mytbrfave #tbrcontributors #torontopr #bloggersofontario #torontobloggers #canadianbrand #torontobrand #cleanskincare #crueltyfree #locallove #sensitiveskin #boscia #graydonskincare #milkmakeup #stoicbeauty #marcellecosmetics #herewardsfarms
  • Been a bit busy lately I’m overwhelmed with love and gratitude - we feel so lucky to have had such an amazing celebration! Took us a decade, but it was definitely worth the wait! A few folks to thank: @alexa.studios is an angel on this earth and an incredibly talented photographer who managed to capture our essence and make us look fabulous @karinalemkeweddings helped us plan a beautiful, colorful, and intimate event, handling all the last-minute drama so I could just relax and enjoy myself @themarryinglady created a ceremony with the perfect vibe for us: romantic and silly and heartfelt
  • @guster_dog is not a morning person This was his expression when I woke him up at 6:45 AM. ☀️ #grumpy #dogsoftoronto #torontohumanesociety #dogstagram #shepweiler
  • You *know* I had to! Once I had my wedding hair & makeup trial, I put the look TO WORKKK! ✏️ To get a sense of how my look would perform on my wedding day, I did: ✅ a humidity test ✅ a transfer test ✅ a kiss test ✅ a food test ✅ a crying test ✅ an exertion test It was a ton of fun and really gave me a sense of how the look would handle the various stresses of a wedding day. The tests showed what worked well and where we needed to make some small
  • Happy Gotcha Day to the cutest, most annoying fur baby there ever was. Two years feels like it’s gone by in an instant, and yet I can hardly remember what life was like before you came into our lives. Here’s to many more years of couch snuggles, hikes, vegan wheat-free treats, playdates with your bestie @ripley_the_terrier, and sleepovers with @llabc.ca when Adam & I need a break We love you, Goose. : First pic is by the insanely talented @alexa.studios —————————————————————————— #gotchaday #torontodogs #dogstagram #torontowedding #distillerydistrict #mytbrfave #torontobeautyreviews #tbrcontributors

Get Social With Us!

Facebook Twitter Instagram

Toronto Beauty Reviews

  • About
  • Partnerships
  • Disclosure

Archives

November 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Oct    

Proud To Be Partnered With…

© Toronto Beauty Reviews 2021