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Backstage at World Master Card Fashion Week

Posted on October 31, 2012 by Elaine

So last week was a crazy week in Toronto. It was World Mastercard Fashion week and all the fashionistas and designers were out. The buzz in the city was hard to miss!

Fashion week is always so intimidating for me. Admittedly I don’t know all the designers being showcased and figuring out what to wear is a nightmare! Hands down to the ladies that attend events every night of Fashion week. I have no idea how you do it!

I was invited backstage to check out how the models get prepped and runway ready.

I was a little late as I was confused as to where I was supposed to be so I didn’t get a chance to chat much with Jorge Joao who is a Redken Artist and the lead stylist for World Mastercard Fashion Week.

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I did learn however that his based out of Brampton at Koi Hair Studio so if you live in the west end of the GTA be sure to pay him a visit!

Being backstage was seriously an unreal experience. At first everyone was really calm, cool and relaxed.

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Tools and products all ready to go.

Then word came that the models would be arriving soon for a quick change over before the next show and the atmosphere suddenly electrified! Jorge gave quick, concise instructions to his team then a cheer followed and they were ready.

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Jorge and team awaiting the models.
Then suddenly the models came zooming in, each one was directed to a chair and each had about 3 – 4 people working on them at once while they tried to sneak in some hydration!
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At this point I wanted to get some great shots (with my crappy camera) but I also didn’t want to get in the way!
I managed to sneak in a couple shots of the models and all the excitement though with both crappy camera and phone. I was able to catch the Redken team in action as well as some of the Maybelline team. And I was super lucky to catch some photos of Stacey McKenzie whose presence cannot be ignored!
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So there’s a quick recap of my backstage experience at World Mastercard Fashion Week! Since I didn’t have a lot of time to chat with Jorge about hair trends I’ll do a post in the future through the information Redken was kind enough to send along.
Did you attend any Fashion Week events? What was your experience like?

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