Banana Republic revealed a new look thanks to the styling point of view of their new Creative Director Marissa Webb.
Banana Republic’s new look features real-life couples to celebrate the brand’s heritage and to show their commitment to authenticity.
I love this take that “real people” will be featured as opposed to models. Here are a couple of photos from the campaign – you can see that these non-models are still just as gorgeous as models 😉
Customers were given a sneak peek of the the fall collection through a series of brand posts on Banana Republic’s social medial channels and on Marissa Webb’s personal channels. Teaser shots of the fall collection were released on Snapchat and fans were given a behind the scenes look of the campaign. This month Banana Republic will be partnering with Instagram with paid advertisements – a first time for the brand on this platform. I’m really curious and interested to see how the instagram campaign will play out!
I checked out the website and was EXTREMELY excited to see that Wendy of Wendy’s Lookbook will be putting together a petite fit guide.
I love her style and her eye for aesthetics so I’m really looking forward to seeing this brand + blogger collaboration.