Dermalogica and Loulou Magazine Skin Savvy Event

On July 14th a special Skin Savvy event was held at the Dermalogica Training Centre in Toronto hosted by Dermalogica and LOULOU magazine.  The event cost $20 with the proceeds going to FITE which stands for Financial Independence Through Entrepreneurship.

I saw the message on twitter about the event – I didn’t really know what to expect but I decided to attend anyway – especially since I wanted to learn more about Dermalogica and the FITE cause.

The event started out with casual chit chat among all the guests and snacks and drinks.  We then moved into the training room – we were told this is were students come for training and practice techniques on each other.

We were all seated and taken through the basic regimen of the Dermalogica skin care system and we got to try everything out for ourselves!  As I mentioned I had no idea what to expect and a little voice inside me was freaking out a little as we we started the regimen by REMOVING all our makeup!  I wish I were one of those ladies that was confident enough to be seen without makeup but it’s truly not in my comfort zone.  Luckily it was a fairly small group of ladies and I figured we would all be doing the same thing so I went with it.

I apologize for not taking any ACTUAL pictures of me trying out the products but my hands were covered in product pretty much the whole time – so I’ll try my best to summarize the event!

Despite my initial anxiety over being makeup-less I thoroughly enjoyed the experience and I learned so much!    I’m actually going to save the details of which products I tried out for another post as I think it will take too long to explain everything.  What I wanted to focus on was the FITE initiative since I think it’s such an interesting cause and concept.

As I said the $20 fee for the skin savvy event would be going to the FITE initiative.  So what is FITE?  “Financial Independence Through Entrepreneurship”, powered by Kiva.org reaches out to women in developing countries by providing them access to small loans to help them start their own businesses.  Some facts I found fascinating and powerful from the Dermalogica FITE website:

How can you help?  Online a $25 donation can be made towards a loan.   Also, $1 (US) from every purchase of a FITE product will go directly towards a loan.  When you make a purchase from a FITE product you will receive a code – you can then go online, pick the type of business and country where you want your donation to be directed and follow along to see the entrepreneur’s progress.

The FITE products from the Dermalogica line are:

From Left to right: Skin Hydrating Booster // Daily Microfoliant // Pre Cleanse // Total Eye Care // Intensive Eye Repair

Dermalogica and the FITE initiative are completely new to me but I just found the Dermalogica line so interesting (can’t wait to try more of their products out – look out for future reviews!) and the FITE initiate so empowering – I really wanted to share it with my friends and readers