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Fashion Magazine 12th Annual Beauty Awards

Posted on February 6, 2014March 16, 2014 by Elaine

Oh these crazy snow days. While part of me misses having a regular routine I absolutely DO NOT miss the commute. Driving in the crazy slippery weather can be so hazardous! I feel absolutely blessed that I can choose to stay home during snow days. One of the perks of working at home is doing some research with one of my favourite magazines and a warm cup of coffee.

Fashion-Magazine-12th-Annual-Beauty-Awards (1)
Every year FASHION magazine readers are asked about their favourite beauty brands. It’s always interesting to see the winners and what brands make it on to the list time and time again.
The February 2014 issue of FASHION magazine is highlighted by your readers’ choice awards for 2013.
FM Logo PMSBlackC FASHION's 12th Beauty Awards Logo
Big name brands such as COVERGIRL, Pantene Pro-V, Olay and Gillette Venus had multiple wins. FASHION Magazine Beauty Director Lesa Hannah told me over the phone that certain brands will come out on top each year (MAC for makeup, Clinique for skincare, Pantene for Shampoo, L’Oreal for hair colour) which tells her that readers are either extremely brand loyal or they are creatures of habit.

Categories include makeup, hair, face, body, nails and fragrance. New sub-categories added were BB creams and dry shampoos.

I asked Lesa how long it takes for a new product to become “mainstream” and she said it depends on the type of product. There is always a trickle down effect and she notices that the speed at which trends in beauty catch on depend on how they’ve been presented (for example, celebrities showing off nail art) and also how quickly the bigger brands react to the trends to make the products more attainable.

Since Lesa has pretty much seen it all I asked if there were any surprises. L’Occitane was the winning hand cream which was interesting as it’s from a “little French company” and isn’t widely available.
  L'Occitane-Hand-Cream

Another unexpected winner was in the Batiste for the dry shampoo category. Although it’s been around since the 70’s this UK brand has plenty of mass competition so it was surprising to see it come out on top.

Batiste-Dry-Shampoo-Original

Be sure to check out all the FASHION Magazine readers’ choice products of 2013 for yourself. Do you see any of your favourites on the list?

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