Interview: LoveFresh – One of a Kind Show Spring 2011

I started attending the One of a Kind Show a few years back and it’s kind of been a tradition for me ever since.  In fact, when I don’t go I feel a little lost and empty! The Spring show is quite short, this year it ran from March 30th – April 3rd.  There is a show before Christmas time that runs for 10 or 11 days.

This year I wanted to get to know some of the artisans a bit better.

The first featured product line is Toronto based LoveFresh.  I was drawn to their booth because of the simple but modern packaging.  I loved all the scents, my favorite being the Japanese Grapefruit lotion – and I’m not even a Grapefruit fan!

From the website:

LoveFresh’s founder Stacey Davis was kind enough to answer a few of my questions:

EA:  What/who was it that motivated you to start your business?
Stacey:  I love the business; always loved making things (I am a pretty good darn cook if I may say so myself!)

EA:  What was the inspiration for your products?
Stacey:  Nature, for sure

EA:  If you weren’t creating this line of products what would you be doing?
Stacey:  I think I would be a potter possibly (I love the whole art of making pottery).  I enjoy working with my hands and creating something beautiful.  If I can make something that others can enjoy and treasure, that makes me feel happy.  I think I might be pretty good at it as well.

EA:  What do you think makes your products/line so unique?
Stacey:  I think that my products have the content that a consumer is looking for BUT also have  simple and elegant packaging that is lacking in most natural lines of products that are offered up on the market.

EA:  Can you take me briefly through your creative process?
Stacey:  I generally have an idea of something that I am looking for in my daily skincare routine that I either can’t find or that I can find but needs to be tweaked.  I had no idea what a perfectionist I was until I started my own business.

EA: Describe what a typical day is like for you.
Stacey:  Computer (answering emails etc.) and then off to fill orders.  I do a lot of creating on weekends.

EA:  What has been the most challenging part of your journey?
Stacey:  Juggling my family life

EA:  Do you have any advice for others out there looking to pursue their artistic or creative dreams?
Stacy:  Go with passion first,  make sure you “test” your products on the general public (not just your family…they will not be 100% honest as they do not want to crush you) the general public WILL crush you if it is not something that they like or want.  It’s tough to get a consumer to open their pocketbook… it HAS to be something that they are willing to purchase (that’s the difference between a hobby and a business…are people willing to pay for it?)

Stacey:  Not sure at the moment,  I am thinking about some fall scents.

Pear Scented Body Wash

EA:  What else would you like to share with me about your business and your line?

Stacey:  That I love it more everyday.  It’s my passion xo.

HUGE thanks to Stacey for taking the time out to share her passion and enthusiasm for her products and her business.  You can find Lovefresh products at their website or their blog.  You can also follow Lovefresh on Facebook and Twitter.