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LOFT Spring 2014 Preview

Posted on January 22, 2014 by Elaine

Nothing gets me more excited for a new season than a new collection! As cold as it is outside (and it’s getting colder this week, ugh) I’m looking forward to shopping the current and new collection at LOFT.

I was invited to the preview to check everything out. I’m not sure if they do that purposely because they know my wallet will be drained or what, but there were definitely some stand out items for me!

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photo courtesy of LOFT


For January / February it’s all about creating a new dress code for work. 
LOFT-Spring-Preview-2014
Lighter fabrics for suits and lighter colours! How pretty is this blush pink? Notice, the jackets hit at the hips and the lapels are long. The cropped pants are perfect for spring and summer!
LOFT-Spring-Preview-2014
I’m also loving the new twist on the white shirt. Crisp shirts never work for me – they are too stiff and they never fit me in the bust area (too big!) and for many of my friends there is always a gap at the buttons. This pretty shirt is soft and has the subtle black detailing. 
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photo courtesy of LOFT

Speaking of shirts – turns out the softer shirt is on trend at LOFT when it comes to casual wear. I loved all these shirts in different shades of chambray. I actually don’t own a denim shirt so I think one is for sure on my list!
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photo courtesy of LOFT

What I think I love best about LOFT is that all their pieces are classic and very wearable but they always have pretty little details to them. Here I am checking out the soft shirts and moving on to the pretty blush pink blouse.

LOFT-Spring-Preview-2014
Pretty right? The striped dress next to it also caught my eye.
LOFT-Spring-Preview-2014
I can see this dress working for so many occasions! You could wear it to the office with heels, out to dinner with boots and great jewellery and also throw on flats and a cross body purse for weekend shopping!
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photo courtesy of LOFT
Moving more into March it’s about playing up the denim colours. I love all these pieces – even the shorts and I’m sooo not a shorts girl!
LOFT-Spring-Preview-2014
Keeping with the theme of everything being soft to the touch,  these denim pieces are no exception! I love the structure of these pants – they look like office pants but are made more casual in the denim colour. And check out the Summer “Canadian Tuxedo”! 
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photo courtesy of LOFT
Some other ways to get denim into your wardrobe. 

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photo courtesy of LOFT
I’m seeing a lot of shorts in this collection!

We also tend to go paler in the spring too – LOFT has you covered there too!
LOFT-Spring-Preview-2014
Ack – lace! My weakness! I love that jacket paired with the all white ensemble underneath. And the dress on the right? Too pretty!
LOFT-Spring-Preview-2014

But of course – if you follow me on instagram or twitter you’ll know this was my favourite piece! Crossing my fingers it comes in petites – but at the same time…do I REALLY need more lace dresses?!?

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photo courtesy of LOFT
Other great pale pieces! That dress in the middle is just too pretty for words. Makes me look forward to summer – sigh.
We of course cannot forget about the great accessories LOFT always has to offer. 
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All accessories photos courtesy of LOFT

You’re drooling right now aren’t you?!? LOFT has definitely got me in the mood to hit the mall!
Do you have a favourite? 

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👚shirt is from @outonthestreettoronto 

🎨Wearing:
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@shoppersdrugmart Quo Beauty Love is Love palette 
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Lip liners in Fuchsia and Red Flame
Fruity lip oil in Black Cherry 
Perfect Blush in Orchid 

Such a fresh and fun look for Spring! 

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🍒 Soft Smudge Lip & Cheek in Soft Cherry
🖌️ No. 2 & No. 3 Brushes 

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I’m figuring out what the next phase of #TorontoBeautyReviews looks like and healing from an injury, while my 9-5 has lately been more like 7-7, so I’m filling my off hours with family, dance, food, and books. Finding joy and peace where I can in an intense world. ❤️

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A longer video, because there’s a lot to talk abou A longer video, because there’s a lot to talk about here. 🫤 I’ll be reaching out to the company in question to make them aware of the situation, but I wanted to share it with you all as well. 

How is this type of thing still happening, even in the age of AI? If a high-tech “smart tool” can’t properly recognize and accommodate diverse skin tones, then it needs further development and should not yet be released. End of story. 

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