Looking for high-impact, low-effort products for your summer beauty routine? Look no further than multi-use products for lip, cheek and more! We’ve rounded up our three faves – each with a different formula – to help you find the perfect double (or triple!) threat for your makeup bag.

{Multi-Use Products for Easy Summer Beauty}
During the summer, the last thing I want to do is feel like I’ve got a full face of makeup on. Don’t get me wrong: I still want to play with colour and look put-together; I just don’t want to mess around with 10 different products to achieve the look. It’s just too dang hot to deal with all that! Enter: the multi-use lip & cheek. These formulas have maximum payoff with minimum effort, leaving you more time for summer fun.
Our three faves are:
- Tower 28’s OneLiner Pencil
- KJH Brand’s Soft Smudge Lip & Cheek
- Milk Makeup’s Cooling Water Jelly Tint
Each of these has a different formula but is a multi-hyphenate powerhouse, taking the place of 2-4 products in your kit. Read on to find out more about each one!

Tower 28’s OneLiner Multi-Liner
I have been using this multi-use product daily since it was released, and it has racked up its fair share of celeb fans, too. (Billie Eilish, for starters!) I love that it’s compact, mess-free, requires no brushes for application, and comes in six gorgeous shades.
In addition, Tower 28’s OneLiner ($22 at Sephora) is vegan and fragrance-free, so it doesn’t irritate my sensitive skin. It also has a long-wear formula that isn’t drying, meaning you don’t have to worry about reapplying or unwanted flakiness.

OneLiner has a beautiful glide – no tugging at the eyes! – and blends seamlessly with just your fingers. I also love that I get a good amount of payoff per application without having to sharpen the pencil each time.
If you have oilier skin or are looking for a multi-use product that isn’t cream-based, I highly recommend you check out Tower 28’s OneLiner!

KJH Brand’s Soft Smudge Lip & Cheek
When a world-renowned makeup artist and educator launches their own line, you know it’s going to be good! Katie Jane Hughes is all about empowering people to understand and embrace how makeup works for them. She decided to put her decades of experience in development and artistry towards creating the products she always wished for, and KJH Brand was born!
I’ve raved about their Hyper Shine Light Pigment for years (I got to test it shortly before the launch, which was a dream!), but a hot new bombshell has entered the KJH villa: Soft Smudge Lip & Cheek ($30).

This multi-use product has an innovative cream-to-powder formula, meaning it applies easily but has insane long-wear power and doesn’t transfer. Available in five stunning shades, ranging from bright coral to deep raisin, Soft Smudge is buildable, allowing you to go from sheer to bold in just a few swipes. You can apply it with a brush for a more blurred application, or direct from the tube for higher impact.
And – as with all KJH Brand products – Soft Smudge is designed to play well with others. Add a drop of KJH’s Hyper Shine Serum and the formula becomes opaque and glossy. Mix in some of the Hyper Shine Lite Pigment and you’ve got a sumptuous glow. The applications are endless! (Which is kind of the whole point.)

Milk Makeup’s Cooling Water Jelly Tint
This groundbreaking multi-use product shook the beauty world upon its launch, and though it has since been imitated, its innovation has never been replicated. Milk Makeup’s Cooling Water Jelly Tint ($36 at Sephora) is truly one of the coolest (ha!) products I have ever encountered, and I use it daily. It has mad payoff (seriously; a little goes a long way) and feels incredible on the skin, providing long-lasting, juicy colour with basically no effort.
Available in six gorgeous shades plus one pH-adaptive tint, there is truly a Cooling Water Jelly Tint for every mood. (I have three different colours and will probably buy the full range eventually!) The jelly formula encapsulates the pigment to keep it moist, giving the product a longer shelf life than most stains and maintaining the high-impact colour.

This lip & cheek tint also contains vegan collagen, aloe, and seawater to soothe, plump, and hydrate the skin. The whole “cooling” aspect isn’t just marketing – this multi-use product feels genuinely refreshing on your skin! Exactly what you need during the muggy summer months.
Multi-Love for Multi-Use Products!
The benefits of a multi-use product reach beyond ease of use. Financially, you’re saving money by purchasing one item instead of a few different ones. Ecologically, you’re creating less waste. And, for us condo dwellers, saving space in one’s makeup drawer is a game-changer. Each of these is reason enough to explore using products that work double- or triple-duty, but when the products themselves are this good, it’s an absolute no-brainer!
Whether you’re looking for a multi-use product to reduce your consumption, to save money, time, or space, or simply because you love the products, I hope this has helped you decide which multi-use product might be right for you.