TORONTO BEAUTY REVIEWS: YOUR LOCAL GUIDE TO THE LATEST IN BEAUTY AND WELLNESS

Menu
  • Makeup
    • Clean Beauty
    • Collections
    • Face
    • Eyes
    • Lips
    • Fragrance
    • Nails
    • Makeup Tutorials
    • Makeup Giveaways
  • Hair
    • Cleansing
    • Styling
    • Hairstyle Tutorials
    • Haircare Giveaways
  • Skin Care
    • Clean Skincare
    • Facial Skin Care
    • Sensitive Skin
    • Anti-Aging Skincare
    • Body Care
    • Sun Care
    • Spas and Services
    • Skin Care Giveaways
  • Toronto Love
    • Canadian Brands
    • Toronto Brands
    • Local Events
  • Wellness
    • Mental Health
    • Physical Health
Menu

ON SCENE: Backstage at World Mastercard Fashion Week Mackage + Soia & Kyo

Posted on April 5, 2013December 13, 2014 by Elaine

So World Mastercard Fashion Week was a blur – it always usually is. 5 days of back to back shows, it’s really fast paced and full of energy.

WMCFW logo

I was backstage 2 nights and saw 2 runways shows. I’ll talk about the runways shows I saw in another post and just take you behind the scenes in this post.First up I chatted with Jorge Joao for Redken about upcoming trends.
He informed me that it’s really all about texture and movement. Too perfect styles need to be a little more messy and cuts should create a lot of interest. I asked him what his thoughts were on the ombre trend  – he said he still liked it but it was time to move on. And I asked him if a curly haired girl like me could get in on the braid trend (that seems to never go out of style) or would it get lost in my curls.
He quickly flagged down a model to show me how to do a “knot braid”.

IMG_1106

Isn’t that so cool??? All he did was take 2 pieces of hair, twist them a bit then tie them together then kept adding pieces as he went and kept tying! I definitely have to try this out.
For the Mackage show the hair was kept simple playing with wet and dry textures.

Mackage playing with textures wet and dry
(Photo courtesy of Redken Canada)

Unfortunately I failed to take a picture of Jorge 🙁 He was pressed for time obviously and I completely forgot to find him again afterwards.
Next up I chatted with Grace Lee for Maybelline about the look for the Mackage Show.
IMG_1112
Makeup Artist Grace Lee
IMG_1111
The models donned gorgeous glowy skin and red stained lips with just mascara to highlight the eyes. For Mackage her inspiration was the modern stylish women of Montreal walking the streets with a latte in hand.
IMG_1110
After the show I managed to snap a couple pictures of the models and their final looks.
mackage backstage
Also backstage I was there when ET Canada was interviewing Joe Mimran of Joe Fresh fame!
IMG_1117

This was all very exciting for me – I wish I had gone up to him and asked for a photo op! But I was by myself at that point and didn’t have anyone  to ask to take a photo for me.

On to the next day!!

The look for the Soia & Kyo show was similar. Fresh skin though a bit more matte and this time soft pink lips.

IMG_1151

The hair for the show was really simple – after the show I snapped a photo of the models standing with the designer backstage.

IMG_1203

Oh yeah…and THIS also happened!

20130321_181838
Stacey Mckenzie is seriously so nice and gracious! She posed for a couple of photos with me. I just wish we had better light, but hey, there’s always next time! 🙂
Look out for my posts on the two shows I checked out – Mackage and Soia & Kyo and Ashley will have a great round up of all the back stage looks.Huge thanks to the Redken and Maybelline teams for being such amazing hosts!

Sign up for the Toronto Beauty Reviews Newsletter!

Want the latest beauty, style and event news right in your inbox? Sign up now!

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Share on social:

Welcome!

Welcome to Toronto Beauty Reviews!

TBR is a space for us to share reviews of beauty products we love, easy makeup tips, and insights into our personal wellness journeys.

We believe that beauty and wellness are for people of all genders, all skin tones, hair types, backgrounds, and ways of being.

We hope you’ll find something here that helps you feel beautiful, inside and out!

Meet the Team!

About Maddie | Toronto Beauty Reviews
Welcoming DJS to the Toronto Beauty Reviews Team | Toronto Beauty Reviews

Recent Posts

  • Black-Owned Beauty Brands You’ll Love
  • TBR’s 2022 Holiday Gift Guide
  • Tea for Three: Teaology’s Infusion Serum Trio
  • New Year, New (to me) Brands!
  • TBR’s 2021 Holiday Gift Guide

Instagramming

torontobeautyreviews

 801    1504


  • Fresh nails for Spring! This was my first time getting a dip powder mani. It was so interesting! Apparently it’ll last about 3-4 weeks. I like that I didn’t have to cure the nails with a UV lamp, and that there was less filing than with biogel. I decided not to go with extensions today, but that’s an option as well. So far I’m a fan! Do you prefer shellac, bio-gel, dip, or natural nails? —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors #springmani #dippowdernails #dipmanicure #toronto #torontonails #torontopr #dipnails #nailinspo #bluenails #shortnails #opidippowder #organicnailbar #organicnailbarto #kingwest #freshnails #nailstagram #simplenails #nailsalon
  • Trying out @fentyskin’s Cookies & Clean Detox Face Mask! I love a good mask, and goodness knows my skin needs a bit of help nowadays! ➡️This is one of the products I featured in my blog post about Black-owned beauty brands. I love that it’s not too drying, makes my skin feel refreshed, is cruelty-free, and is part of the Clean at Sephora collection! Have you checked out anything from Fenty Beauty or Fenty Skin? —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors #blackownedbeauty #blackownedbusinesses #cleanskincare #fentyskin #cleanatsephora #claymask #charcoalmask #crueltyfree #crueltyfreeskincare #crueltyfreebeauty #torontopr #torontoblogger #selfcaresunday #skincareroutine #skincarejunkie #skincarelover #cleanskin
  • Had so much fun at the @shoppersdrugmart Beauty+ event this week! I got to meet some amazing people behind some of my fave brands! ❤️ We were absolutely spoiled with goodies (more deets on those soon!) from brands such as: @elfcosmetics @winky_lux @tangleteezercan @jasonwubeauty @uomabeauty @madeupbeauty_ @clarinscanada @laboratoiresvrca @vichylaboratoires @benefitcanada @pacificabeauty @eviobeauty @itcosmeticsca @eauthermaleaveneca @virtuelabs @lunatabeauty & more! Thanks so much to @shoppersbeauty and @lexprcanada for having me! Which brands are you going to check out next? Sooooo many ways to score more Optimum points *Products and experience kindly gifted —————————————————————————— #torontobeautyreviews #mytbrfave #tbrcontributors #torontopr #bloggersofontario #shoppersbeauty #shoppersdrugmart #drugstorebeauty #crueltyfreebeauty
  • Haven’t posted a pic with glasses in a while, so voilà Glasses are “Denver” from Main + Central @clearlyca —————————————————————————— #torontobeautyreviews #seeclearly #muotd #casualmakeup #mytbrfave #torontopr #torontoblogger #tbrcontributors #spectacles #everydaylook #nerdlife
  • I’m having so much fun playing with this new makeup! It feels good to be creative Wearing: @danessa_myricks Yummy Skin Balm in shade 1 @uomabeauty Drama Bomb mascara* @lysbeautyofficial bronzer in Motivate @patmcgrathreal Celestial Nirvana palette @iamaprettykind Liquid lipstick in Shine @madeupbeauty_ Lip Conditioner in Piña Colada* All these brands are Black-owned, and most are women-owned as well! Highly recommend checking them out. ❤️ *gifted products @lexprcanada @shoppersdrugmart —————————————————————————— #torontobeautyreviews #patmcgrath #blackownedbeauty #muotd #colourfulmakeup #mytbrfave #tbrcontributors #danessamyricks #lysbeauty #madeupbeauty #uomabeauty #shopblack #blackowned #crueltyfreebeauty #womanowned #babessupportingbabes #torontopr #bloggerbabescanada #makeupinspo #easymakeup #madeupbeauty #sephoracanada #yummyskin #redhead #torontomakeup

Get Social With Us!

Facebook Twitter Instagram

Toronto Beauty Reviews

  • About
  • Partnerships
  • Disclosure

Archives

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

Proud To Be Partnered With…

© Toronto Beauty Reviews 2021